Your Books Say You're Profitable.
Your Bank Account Says Otherwise.
Finsella automatically unbundles every payout from Amazon, Shopify, eBay, Walmart, PayPal and Stripe into real net sales, fees, refunds and taxes, then syncs 100% reconciled entries to QuickBooks, Xero and Odoo.
No spam. Be among the first 100 e-com brands to get 3 months free.
The Cash Flow Illusion
E-commerce sellers worldwide hit the same wall: the accounting software shows a profit, but the bank account is empty. Here is why.
Profit on paper, empty bank
Whether you sell on Amazon, Shopify, eBay, Walmart, or collect through PayPal and Stripe, your books record income that never actually lands in your account.
Gross vs. net payout confusion
A settlement payout is not "sales". Inside it sit product sales plus platform fees, referral fees, storage costs, hidden refunds, returns and cross-border taxes / VAT, all booked as one lump.
Unclaimed tax & refunds
When an order is refunded, the sales tax or VAT already paid to the government (US, UK and beyond) can be claimed back. Without proper records, that money quietly eats your margin.
Where Is Your Profit Leaking?
Adjust your estimated monthly gross sales to see the deductions standard bookkeeping misses.
Risk of reporting and paying tax on money you never received.
Gap vs. your books: $15,850
Recoverable refund tax identified: $850
Illustrative estimates based on typical platform fee structures. Actual figures vary by category, fulfilment method and region.
Automated Payout Reconciliation
Finsella is an automated software engine that ingests and processes payouts from every sales channel, then hands your accounting software clean, reconciled entries.
Connect channels
Link Amazon, Shopify, eBay, Walmart, PayPal or Stripe in one-time setup.
Ingest & unbundle
Every payout is split into its true components, automatically.
Order & product P&L
See profit per order and per product, not just one overall number.
Sync to your books
100% reconciled entries flow to QuickBooks, Xero or Odoo.
Finsella tells you exactly what each payout is made of
No more guessing what a deposit means. Every settlement is broken down so your books reflect reality.
- Real net sales: how much you actually earned from products.
- Platform expenses & fees: referral, fulfilment, storage and advertising costs.
- Refunds & returns: the true financial impact on your margin.
- Taxable vs. non-taxable amounts: including recoverable tax on refunds.
Sample data for illustration.
Know Which Products Make Money, and Which Lose It
Overall profit hides the truth. Finsella shows exact profitability for every order and every SKU.
| Product | Revenue | Fees & returns | Net profit | Margin |
|---|---|---|---|---|
| Bamboo Cutting Board | $12,400 | -$2,350 | +$3,100 | 25% |
| Insulated Water Bottle | $8,900 | -$2,980 | +$270 | 3% |
| Yoga Mat Bundle | $6,200 | -$2,540 | -$410 | -7% |
Sample data for illustration only.
Manual Bookkeeping vs Finsella
Get a Free Bookkeeping & Financial Health Audit
We'll review your payouts and books and show you exactly where your money is leaking: hidden fees, unrecorded refunds, reserve holds and unclaimed refund tax.
- Payout vs. books gap analysis
- Fee, refund and reserve leakage report
- Recoverable refund tax estimate
- No obligation, no spam
Claim your free audit
First 100 e-com brands also get 3 months free.
Your data stays private.